iPrice Group
iPrice
Driving user growth through better mobile experiences
At iPrice, I worked on growth-focused initiatives aimed at improving user engagement and increasing mobile app adoption across web and mobile journeys.
- Role
- Mid-level UI/UX Designer
- Year
- 2023
- Timeline
- 6 months
- Team
- Product Manager · UX/UI Designers · Mobile Engineers · Backend Engineers · Data Analysts · Marketing Team
- Focus
- Growth · Mobile · E-commerce · Product Design
- Tools
- Figma · ProtoPie · Jira · Analytics
Responsibilities
- UX Research
- User Experience Design
- User Interface Design
- Product Design
- Prototyping
- User Flow Design
- Visual Design
- Cross-functional Collaboration
01 — Overview
Context
iPrice is a price comparison platform that aggregates products from multiple online retailers, enabling users to compare prices, discover deals, and shop with confidence. As competition in Southeast Asia's e-commerce market continued to grow, the product team focused on improving customer engagement, encouraging app adoption, and expanding financial service offerings to create additional value for users.
02 — Problem
The challenge
Several growth opportunities had been identified across the customer journey, and these gaps were directly impacting engagement, conversion opportunities, and long-term retention.
- Low visibility of mobile app benefits for website visitors
- Promotional experiences that could better capture user attention
- Complex financing information for high-value consumer electronics
- Inconsistent visual experiences across different user journeys
- Opportunities to improve onboarding and feature discovery
02 — Goals
What success looked like
- Increase mobile app downloads
- Improve user engagement across key customer journeys
- Create more compelling promotional experiences
- Simplify financing information for consumer electronics
- Improve visual consistency across the platform
- Support business growth through user-centered design
03 — Research
How we learned
To better understand user behavior and business objectives, I collaborated with product managers, marketing teams, and fellow designers.
- Reviewing existing customer journeys
- Competitive analysis of regional e-commerce platforms
- Studying mobile app growth patterns
- Evaluating existing promotional interfaces
- Understanding user needs around financing and purchase decisions
- Reviewing analytics and business requirements with stakeholders
Insight 01
Users needed stronger app-install reasons
Simply presenting a download option was not enough; users responded when the value proposition was immediate and clear.
Insight 02
Promotions needed better visibility
Well-designed promotional experiences could improve engagement without disrupting browsing flow.
Insight 03
Financing decisions required clarity
Users purchasing higher-value products benefited from transparent loan option explanations.
Insight 04
Consistency builds trust
A consistent visual language across touchpoints improved confidence and reduced user friction.
04 — Process
Approach
01
Understanding Business Goals
Worked closely with product and marketing teams to align design solutions with growth objectives.
02
Journey Mapping
Mapped user journeys to identify opportunities for improving engagement and conversion.
03
Design Exploration
Created multiple interface explorations for campaigns, onboarding, and financing features.
04
Wireframing & Prototyping
Developed wireframes and interactive prototypes to validate directions with stakeholders.
05
High-Fidelity Design
Designed polished interfaces with clear hierarchy, improved usability, and stronger calls-to-action.
06
Cross-functional Collaboration
Partnered with engineers and product managers throughout implementation to ensure design quality and feasibility.
05 — Solution
What we designed
Across multiple initiatives, I designed experiences that supported user acquisition, engagement, and product discovery while reducing friction across mobile and web touchpoints.
- 01Mobile app growth initiatives
- 02Consumer electronics financing experience
- 03Promotional campaign design
- 04Website redesign contributions
- 05Introductory and onboarding screens
- 06Lottie animation integration
- 07Improved visual hierarchy
- 08Cross-functional collaboration with product and marketing teams
Visuals
06 — Results
Impact
The projects helped strengthen iPrice's customer experience by making promotional content more engaging, improving financing-related journeys, and supporting mobile app growth initiatives. Through close cross-functional collaboration, the solutions aligned user needs with business objectives while contributing to a more cohesive product experience.
- Growth
- Contributed to initiatives focused on increasing app adoption and user engagement
- Web + Mobile
- Designed experiences across both web and mobile platforms
- Expansion
- Supported the introduction of financing experiences for consumer electronics
- Collaboration
- Delivered multiple customer-facing features with product, engineering, marketing, and design teams
07 — Reflection
What I’d carry forward
Working at iPrice strengthened my understanding of growth-focused product design in a high-traffic consumer product. It reinforced designing for measurable outcomes, collaborating across teams, and balancing business goals with intuitive user experiences.